Repetition, repetition, repetition
Plenty of research shows people need to see your marketing message several times, in different ways, before they buy.
This secret cheat is simple. Just keep going. The more times you reach a client, the more chance of making the sale. Better to contact 1,000 prospects 5 times than 5,000 just once.
Let us plan a campaign for you which has 5 or more contact steps. These could be a brochure to warm them up, followed by an eshot with an invitation to meet. Next week could be a promo postcard with a focus on an individual product or service. Then a call. That’s four. Then how about a voucher booklet of special deals, backed up by some social media posts?
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